A Digital Marketing Checklist for Modern Businesses

Building Your Online Presence (Inspired by Jon Kendall of Osky Blue)

This post has been pending since last 10 years and it was completed by AI today!

Back in the day, Jon Kendall of Osky Blue delivered a practical, no-nonsense presentation at the Frisco Chamber of Commerce in Texas on how local businesses could harness digital marketing to grow online. His advice focused on fundamentals that still matter today: owning your digital real estate, creating valuable content, and making it easy for customers to find and contact you.

While some platforms have evolved (or disappeared), the core principles remain powerful. Here’s an updated checklist every modern business should follow to develop its presence online.

1. Website

Your website is the foundation of everything else. It’s your 24/7 salesperson, lead generator, and digital storefront. Make sure it’s mobile-friendly, fast-loading, secure (HTTPS), and easy to navigate.

Include clear calls-to-action (like “Call Now,” “Get a Quote,” or “Book an Appointment”), service pages optimized for local search, contact forms, and trust signals (testimonials, certifications, Google reviews). Regularly update it with fresh content to keep search engines happy.

Without a strong website, all your other marketing efforts point to nowhere.

2. Google Business Profile (The Evolution of “Going Google”)

Google+ as a social network is long gone (it shut down in 2019), but the spirit of fully embracing Google’s ecosystem lives on stronger than ever through Google Business Profile (formerly Google My Business).

Claim and optimize your free Google Business Profile today. Add accurate physical address, phone number, hours, services, photos, and regular updates (posts, offers, events). Encourage and respond to customer reviews — Google reviews are gold for local search rankings.

By “going Google,” you make it easy for the world’s largest search engine to understand, trust, and promote your business. Do this well, and you’ll appear above competitors in local map packs and search results. It’s often the highest-ROI step for small and local businesses.

3. YouTube

YouTube remains one of the most powerful platforms online. It is still the second-largest search engine in the world, with users watching billions of hours of video daily (and Shorts generating massive short-form views).

Whatever your product or service, create short videos that help potential customers make decisions. A quick 30-60 second explainer, behind-the-scenes, testimonial, or “how we help” video can build trust and drive traffic.

Tips for YouTube Videos:

• Content — Keep it concise and valuable. Focus on solving problems or answering questions your customers have.
• Optimization — Name videos clearly: “Title - Company Name - Location - Call Today (PHONE NUMBER)”. Use relevant keywords in titles, descriptions, and tags.
• Quality — Use a tripod to avoid shaky footage, minimize background noise, and add captions for better accessibility and SEO.

Upload consistently. The more quality videos you have, the better your overall search visibility. Edit with YouTube’s tools (or external software) to enhance lighting, add annotations, cards, and end screens that drive viewers back to your website.

4. Blogging

Search engines love fresh, helpful content. Regular blogging signals to Google that your site is active and authoritative, which can improve rankings when optimized properly

Aim for practical articles in the 300–800 word range (quality over rigid length). Focus on keywords your customers actually search for — naturally include them 3–5 times (or more if it flows well). Use descriptive file names for images and alt text that includes keywords.

Sign off each post with your name, designation/company, phone number, and address. Google can’t “see” images easily, so text-based information about your business helps local SEO.

Pro tip: Write for humans first — solve real problems — and the rankings will follow.

5. Facebook (Now Meta)

Opinions on Facebook for business have shifted over the years. Organic reach has declined, and algorithm changes can make it feel challenging. However, for many businesses — especially those in entertainment, experiences, photography, events, or lifestyle — it still delivers strong results through targeted advertising and community building.

The platform’s ad targeting is incredibly precise, allowing you to reach people by interests, behaviors, location, and more. Use it to boost key posts rather than just “liking” your page.

Focus on quality, shareable content that sparks conversation. Include your contact details and drive traffic back to your website. Track performance with Facebook Insights (reach, engagement, clicks).

If your audience isn’t active here, consider shifting budget to Instagram or other Meta properties instead.

6. Twitter (Now X)

X remains excellent for quick updates, real-time customer service, monitoring conversations, service recovery, B2B networking, and building brand personality.

Use hashtags strategically, engage in trends relevant to your industry, and set up monitoring tools (or alerts) for keywords related to your business. It’s great for quick tips, promotions, and showing your human side.

Tip: Even if you don’t actively use every platform, register your business name/handle across major networks (including X, Instagram, TikTok, etc.) to reserve it and protect your brand.

7. Email Marketing

Email marketing continues to offer one of the highest ROIs in digital marketing. Tools like Mailchimp, Constant Contact, or Klaviyo make it easy to create newsletters, automated campaigns, promotions, and customer journeys.

Build your own email list (never rely solely on bought databases — focus on permission-based growth). These platforms provide detailed analytics: open rates, click-through rates, bounces, and engagement.

Use the data to follow up with interested recipients and nurture leads toward a decision. Segment your lists for better relevance — welcome sequences, re-engagement, special offers, etc.

8. LinkedIn

LinkedIn is the go-to professional network for B2B, networking, thought leadership, and personal/corporate branding.

Optimize your company page and personal profiles thoroughly. For individuals or service-based businesses, treat your profile like a living resume + sales page.

Key LinkedIn Optimization Tips:

• Use a professional photo and banner.
• Craft a strong headline that goes beyond your job title (e.g., “Website | Social Media | Digital Marketing Expert | Texas” or “Helping Frisco Businesses Grow Online | SEO & Strategy Consultant”).
• The pipe symbol “|” helps search engines treat phrases as connected segments.
• Repeat your top 5 keywords naturally throughout your About section, experience descriptions, and skills (LinkedIn allows many skills now).
• Distribute keywords across past roles to strengthen relevance.
• Join and participate in industry groups. Use InMail thoughtfully for targeted outreach.

For job seekers: Clearly state what you’re “seeking” in your headline or About section to attract the right opportunities.

Final Thoughts: Consistency and Integration Win

The original checklist from Jon Kendall boiled down to this: Claim your space on Google, create helpful content (videos and blogs), engage where your customers are, and make it ridiculously easy for them to contact you.

In 2026, the fundamentals haven’t changed much — but execution matters more than ever. Integrate these channels: Link your YouTube videos on your blog and website, drive email sign-ups from social posts, and use Google Business Profile as the hub for local visibility.

Start with the basics (website + Google Business Profile), then layer on content and select 1–2 social channels that match your audience. Measure what drives actual leads and sales, not just likes or views.

Digital marketing isn’t about being everywhere — it’s about being effective where it counts.

Thanks to Jon Kendall and Osky Blue for the original inspiration. And a nod to modern AI for helping dust off this decade-old draft and bring it into 2026.

What’s one item on this checklist you’re tackling first for your business? Drop a comment below!

How to Start a Profitable Cellphone Store in Canada: Step-by-Step Guide

How to Start and Run a Successful Cellphone Store in Canada

With over five years of experience in the telecom industry and direct involvement with more than 1,000 retail stores across Canada, I’ve seen firsthand how accessible and profitable a cellphone retail business can be. This industry stands out for its relatively low barriers to entry, making it an excellent opportunity for aspiring entrepreneurs. Whether you’re starting small or scaling up, a well-run cellphone store can deliver strong returns through accessories, prepaid activations, repairs, and additional services.

If you’re considering launching your own mobile retail business, here’s a practical, step-by-step guide based on real-world insights.

Step 1: Incorporate Your Business and Secure a Prime Location

Starting legally is straightforward. You can incorporate your business quickly online through federal or provincial channels (in Ontario, for example, via ServiceOntario or Corporations Canada). Once incorporated, take your corporate documents to a bank to open a dedicated business bank account. This step also makes it easy to set up payment processing equipment for credit and debit card transactions.

Next, focus on your physical space. Look for a lease in a high-traffic area with good walk-in potential. A key tip: choose a location at least 1 km away from existing cellphone stores to minimize direct competition and improve your chances of securing carrier approvals later. Even a compact stall in a busy flea market or mall kiosk can work well when starting out.

Pro tip: A clean, inviting setup with bright displays and organized products builds immediate customer trust.

Step 2: Stock Up on Cellphone Accessories and Budget-Friendly Phones

One of the biggest advantages of this business is the low initial inventory investment. In the Greater Toronto Area (GTA) and other major cities, you can source high-quality accessories and low-cost phones from reputable wholesalers.

Popular options in the GTA include suppliers along Kennedy Road, in Rexdale, and companies such as those specializing in mobile accessories (many offer competitive wholesale pricing). With an investment of just $3,000 to $5,000, you can fully stock your store with cases, chargers, screen protectors, cables, and entry-level devices.

Profit margins on accessories typically range from 50% to 80%, providing healthy returns from day one. Focus on fast-moving items that complement phone sales and repairs.

Step 3: Become an Authorized Dealer for Prepaid SIM Cards and Plans

Activating prepaid services is one of the most lucrative parts of cellphone retail. Apply to become an authorized agent for popular prepaid brands such as Lucky Mobile, Chatr, Freedom Mobile, and Koodo Prepaid.

Approvals are often based on territorial exclusivity — no other authorized dealer selling the same services within a 1 km radius. The application process usually involves little to no upfront licensing cost, and you can also add top-up services for added convenience.

You can start the process by leaving your details on our dedicated form. I’ll personally send you the application details to help you get set up quickly.

Margins on these activations are excellent — often 100% to 130% on the value of the first month’s plan — turning foot traffic into recurring revenue.

Step 4: Offer Phone Repair Services

Phone repairs can significantly boost your bottom line with minimal additional overhead. You can either learn basic repair skills yourself or hire a skilled technician. Common services include screen replacements, battery changes, and software fixes.

Labor charges often deliver 3x to 4x the cost of parts, creating high-margin revenue while increasing customer loyalty. Many clients return for accessories or new activations after a successful repair.

Step 5: Diversify with Additional Services and Revenue Streams

Don’t limit yourself to phones and plans. Expand your offerings to build customer loyalty and create a one-stop technology hub:

•  Sell home internet services and IPTV subscriptions.

•  Host an ATM or Bitcoin machine on your premises for passive income.

•  Offer accessory bundles, extended warranties, or device trade-ins.

These add-ons not only increase average transaction value but also position your store as the go-to solution for all your customers’ tech needs.

Step 6: Understand Your Local Market and Build Trust

Success in cellphone retail depends heavily on knowing your community. Research the demographics of your area — language, cultural preferences, and common needs — and hire staff who speak the local language and connect easily with customers.

People prefer doing business with someone they like, understand, and trust. Friendly service, clear communication, and cultural awareness can turn first-time visitors into lifelong customers.

Final Thoughts: Stick to the Basics for Strong Profits

The cellphone retail business rewards consistency and attention to fundamentals. Low startup costs, high-margin products, and multiple revenue streams make it one of the most approachable retail opportunities in Canada today.

Follow these steps diligently, manage your inventory wisely, and prioritize customer experience — and you could generate more income than you know what to do with.

Ready to take the next step? For a free one-on-one business consultation, feel free to reach out via the form at https://becomewirelessdealer.ca. I’m happy to guide you through the process and help you launch successfully.

Have questions about starting a cellphone store in Canada? Drop them in the comments below — I’d love to hear from you!

How to begin Investing with $100

Getting Started

 1. Choose a trading platform

A trading platform with low or no fees is ideal.

If you're in Canada, check out Wealthsimple for commission-free trades. (Highly recommended!)

2. Research into the type of account best for you

If you're in Canada, take a look at my blog discussing the types of accounts best for your savings such as RRSP, RESP or TFSA.

3. Deposit a $100 and wait for money to become available for trading

This may take longer on your first deposit.

If you use this referral link to signup at WealthSimple*, you'll get a bonus of $10 upon trading a $100. That's 10% profit right away! 

Stock Picking

1. Don't put all your eggs in one basket

If you fail to plan, you plan to fail!

Plan your trading strategy with diversification of stocks across different sectors.

As a beginner, my personal advise would be the following Investing plan;

• 30% Individual Stocks (Med-High Risk)
• 30% ETFs (Low Risk)
• 20% Gold/Metal/Bond (Recession Haven)
• 20% Cryto-currency (Very Volatile)

2. Tips for Individual Stocks 

When your taxi driver tells you to buy a stock, it's time to sell it!

Don't chase the popular stocks which have already achieved their saturation point, always do your own diligence by having a look at company's financials such as yearly and quarterly earnings, debts, news and investors analysis. (You can get all this information in a snap on Yahoo Finance!)  

Don't believe the hype!

Heard about a stock which everyone is after? Consider the following!

• Is this just a hype (meme) stock?
• Has this stock already gone up more than 30% in last 3-5 days?
• Is the company even profitable?
• Is the stock at its 52-week high?
• Is it in a downward trend following negative news?

If the answer to any of the above is yes, stay away!

Always invest in the intrinsic value of the company and the pick stocks which you feel are under-valued.

3. Tips for ETFs

Spread the Risk!

Another way to invest in the stock market is through ETFs. ETF is basically a basket of stock, with multiple stocks within a particular ticker.

This is one of the safest ways to invest due to the risk spread over multiple stocks and the fund itself managed by an institution. It's great to grow your investments in a gradual risk-free manner.

The downside to it is that ETFs may charge a small fee as MER % and lower risk means lower return on investment.

There’re a variety of ETFs trading on the stock market and you can find one for every industry. But a good strategy to invest in ETF is by researching its portfolio and looking at its MER %. 

Some popular ETFs with low management fees;

CAD Market

XIC	VCN
ZCN	HXT (non-reg)

Int’l Market

XEF	XEC (emerging)

Bonds

ZAG

VAB

4. Risk Management

Opportunity & Risk come in pairs!

Leaving a little bit of money for highly volatile crypto-currency market is advised with caution as it can offer big returns but can also incur in huge losses. Now you can use your registered savings accounts to buy cryptocurrency via ETFs such as $EBIT, $BTCC & $BTCX. 

Therefore investing a portion of your portfolio in Gold/Bond market is also advised in case there’s a market crash or recession as experienced recently in March 2020 due to corona virus. These are safe havens for investors when they lose confidence in the stock market.

Buying & Selling Strategy

1. Buying

There’re a few different ways to buy a stock on most platforms:

Market Buy - Buy at ongoing Market Price (not ideal due to volatility).

Limit Buy - Buy when the price hits a particular price point BELOW the current price. 

Stop Limit Buy - Buy when the price hits a particular price point ABOVE the current price.

Always use Limit Buy or Stop Limit Buy to purchase at price you feel is right after doing your due diligence.

When’s the best time to Buy?

Firstly, make sure you’ve done your due diligence on a stock and if everything looks good, it's ideal to buy under following conditions:

• When the stock is near its 52-week low,
• When the stock price is climbing and trending upwards,
• When the earnings are due to come out in upcoming days,
• Check out the trend of ex-dividend dates and buy a couple of weeks before the next expected ex-dividend date. 

2. Selling

Just like Buying, even Selling is done in a few different ways.

Market Sell - Sell at ongoing Market Price.

Limit Sell - Sell when the price hits a particular price point ABOVE the current price. 

Stop Limit Sell- Sell when the price hits a particular price point BELOW the current price (stop loss or take profit).

Always use Limit Sell or Stop Limit Sell to make sure you get your desired level of return.

When’s the best time to Sell?

Once your stock becomes profitable, start using Stop Limit Sell to secure your gains. Make sure you keep adjusting it to take in account the price fluctuation while also increasing your gain.

3. Realize Your Gains & Reinvest

Pay-tience gets you Paid!

Monitor how your stocks are performing either through an excel spreadsheet or through Yahoo Finance where you can get a live snapshot of how your stocks are doing and get the latest news regarding your stocks.

Never sell due to the emotion of losing money and never buy due to fear of missing out. Control your emotions, be patient and focus on the financials.

Realize your profits and reinvest according to your initial investing plan to rebalance your portfolio.

Remember, you only lose money on a falling stock when you sell it!

More to follow... What's your best investing tip?

Nauman Wasif

*Wealthsimple Trade is Canada's first $0 commission stock trading app – sign up now and we'll both get $10 to trade.

https://my.wealthsimple.com/app/public/trade-referral-signup?code=YLBESW

The information in this blog is for knowledge sharing only. Please do your own due diligence before taking a position in any market.

I may update the content of my posts from time to time to make them look better and understandable likewise my thoughts and opinions may also change as the market conditions evolve.

The views expressed here are my own and do not necessarily reflect the views of any other individual, business entity, or organization. The views expressed by visitors on this blog are theirs solely and may not reflect mine.

Savings Canada: RRSP, RESP or TFSA?

A Beginners Guide to Saving Strategies in Canada

RRSP - Registered Retirement Savings Plan

What is it?

According to Government of Canada; 

An RRSP is a retirement savings plan that you establish, that we register, and to which you or your spouse or common-law partner contribute. Deductible RRSP contributions can be used to reduce your tax.

Pros:

1. Tax Benefit - Whatever you put towards your RRSP, it'll be deducted from your taxable income for the year, so you would be paying lower tax.

2. Employer Programs - Many employers offer RRSP benefits where they would match your contributions up to a certain % or $ amount. (FREE MONEY)

3. No tax implications/penalties as long as you do not withdraw it. 

4. Funds can be used to put towards mortgage down-payment without any penalties, but will need to be paid back into the RRSP.

Concerns:

1. Money locked in until retirement, penalties imposed upon early withdrawal.

2. Tax implications upon withdrawing from it post-retirement, at the income tax rate applicable at the time of withdrawal.

3. Contributions limits apply based on your income from previous year.

RESP - Registered Education Savings Plan (for Parents)

What is it?

According to Government of Canada; 

A registered contract between an individual (the subscriber) and a person or organization (the promoter). The subscriber generally makes contributions to the RESP, which earns income, paid in the form of educational assistance payments to one or more identified beneficiaries.

Pros:

1. Government Grants & Contribution - A $500+ government grant to get you started and the government matches 20% on the first $2,500 contributed annually to an RESP, to a maximum of $500 per beneficiary per year. The lifetime maximum per beneficiary is $7,200, up to age 18. (FREE MONEY)

2. No tax implications/penalties while the fund is being accumulated. 

3. Great way to plan ahead for higher education of children.

Concerns:

1. Money locked in until child's admission to a recognized educational institute.

2. Tax payable upon withdrawal, at the income tax rate applicable at the time of withdrawal.

TFSA - Tax-Free Savings Account

What is it?

According to Government of Canada:

The TFSA program began in 2009. It is a way for individuals who are 18 years of age or older and who have a valid social insurance number (SIN) to set money aside tax free throughout their lifetime.

Contributions to a TFSA are not deductible for income tax purposes. Any amount contributed as well as any income earned in the account (for example, investment income and capital gains) is generally tax-free, even when it is withdrawn.

Pros:

1. No Capital Gains Tax!!

2. Can be withdrawn at anytime without any tax implications.

3. Can be used as a rainy day fund or towards an individual savings goal!

Concerns: 

1. Contribution limits apply, after which taxes and penalties may apply.

2. No free money here! You're contributing from your income after tax.

What's the Best Investment Strategy?

Don't put all your eggs in one basket and invest in all three of the above!

Once you've decided on your savings strategy, check out my latest blog on How to begin Investing with $100.

A great platform to trade commission-free is WealthSimple, Canada's first $0 commission stock trading app – sign up now and we'll both get $10 to trade.

https://my.wealthsimple.com/app/public/trade-referral-signup?code=YLBESW