Connect

"Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se" - Charles Eames 

There's no doubt the sustainability of wealth of an individual or a business can be judged with the number of quality connections it possesses. No matter whatever you've achieved sitting inside a laboratory or writing a thesis, it accounts for nothing without connections. To get your product, brand, personality and even ideas, you need to have links and networks within which you can operate and further your interests.

Connections are the most important thing nowadays due to a widespread understanding of the unpredictable and unreliable nature of business environment, however what people can rely on is the connections they create with human beings along the way, because believe it or not, they're the ones running your business, they are the ones running ANY business. People have transactions with people to fulfill a need, people deal with people to make things happen and that is what basically business is! People have to connect with people to carry out an activity to enhance value and create a profit. That's how every big business started off, may it be KFC , +PepsiCo  or Facebook.

Optimize your connections

However, what you must not forget is the quality of connections you make, because having weak links would only see you getting left out or achieving a very little return on your social capital. Quality in connections can include a number of things within your sphere of work, social circle or personal lifestyle, but the most common things among all of them would be RELEVANCE. 

See next blog 'Optimise' to find out how you can make your connections relevant and effective.

Connect with me on twitter @naumanwh 


This is +Nauman Wasif - Tell me what you think!