Optimise

"Relevance is a search engine's holy grail. People want results that are closely connected to their queries" - Marc Ostrofsky  

Like every organisation's strategy of employing people who align with the goals of the organisation, or can become part of the corporate culture, an individual must also think and communicate strategically to create excellent long lasting connections. Optimization (or more specifically, search engine optimization) is the newest trick in the market. Everyone wants to be number 1 on Google  searches, businesses are investing millions to buy keywords and searches where they can just be visible to customers looking to solve a problem.  

While some want to buy their way in, others are looking for what people are searching, so they can optimize their content in a way that they can be the first one on the search results. In my opinion, that is in no way different then forcing to make a connection with someone, who may actually buy your services and create value for you. 

Optimize what you say

On the other hand, if you've optimized content, or authentic relevant connections, people will come straight to you with their problems without looking anywhere. That is, what having a quality connection ensures! 

Individuals, like businesses, must optimize what they communicate with people. How? By being relevant, honest and understanding what the other person is really interested in whilst demonstrating what you can do for them and constructing valuable links with people who will introduce you to other valuable connections seeking what you've got to offer. 

Despite the documented benefits of having social media connections and the widespread use of them (especially by students and teenagers), nobody is moving forward in their life. It's not getting them job offers, contracts, projects, sponsorship, advertising revenue etc, just because their in no quality in their content (or even connections). On the other hand, some bright (others may say lucky) students do however succeed in taking their career aspirations forward using their social capital and by creating strong links with people who can engage with then to create value.

Conclusively, whatever you do, focus, commit and do the best you can, because quality is paramount to value generation, and if you happen to be someone with good personality traits and optimum communication skills, guess what, you've just hit a jackpot!


This is +Nauman Wasif....tell me what you think!